Essays about: "Erik Lifvergren"
Found 1 essay containing the words Erik Lifvergren.
1. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation YUniversity essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling
Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE