Essays about: "Erik Reinholdsson"

Found 1 essay containing the words Erik Reinholdsson.

  1. 1. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities

    University essay from Jönköping University

    Author : Sofia Lindström; Sebastian Edemalm; Erik Reinholdsson; [2021]
    Keywords : Artificial Intelligence; AI; Marketing Automation; Machine Learning; Bubble; Bias; Personalization; Black Box; Manipulation; Marketing; Digital Marketing; Digitalization;

    Abstract : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. READ MORE