Essays about: "Erika Nylén"
Found 1 essay containing the words Erika Nylén.
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1. Where there's a cue, there's a way : A study on the influence of visual sensory cues on consumers’ approach behavior
University essay fromAbstract : Background: Today’s marketers are focusing on creating more than just a transaction place for consumers seeking to purchase products in physical stores, such as a pleasant in store experience. The reason for this is due to the increased competition that present retailers are experiencing. READ MORE
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