Essays about: "Erika Winblad von Walter"

Found 1 essay containing the words Erika Winblad von Walter.

  1. 1. The Influence of the Green-Feminine Stereotype - Understanding Cis Men’s Motivational Representation and Gender Identity Performance in the Context of Pro-Environmental Consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Erika Winblad von Walter; [2022-08-04]
    Keywords : sustainable consumption; pro-environmental consumption; Butlerian gender performativity; motivational representation; gender identity maintenance; masculinity; the green-feminine stereotype;

    Abstract : The role of gender in shaping attitudes toward pro-environmental consumption is understudied and an enhanced understanding of the issue is called for by multiple scholars. Previous literature point to a green-feminine stereotype in which there is a cognitive link between pro-environmental consumption and femininity. READ MORE