Essays about: "Erkan Yalcin"

Found 1 essay containing the words Erkan Yalcin.

  1. 1. Global marketing advertising with cultural differences : How can global companies better address cultural differences in marketing advertising in the Middle East?

    University essay from IHH, Företagsekonomi

    Author : Ismail Cimendag; Erkan Yalcin; [2012]
    Keywords : Globalisation; Global; International Marketing; Culture; cultural difference; Middle East; Global companies;

    Abstract : The authors realized the importance of being flexible in cultural values in the current environment of today’s economy. This environment is called ‘globalization’ that has become an interesting topic in the academic world. Beyond the different challenges, the most important challenge regarding to the thesis topic is the cultural challenge. READ MORE