Essays about: "Ermelinda Nici"

Found 3 essays containing the words Ermelinda Nici.

  1. 1. Investigating the Pre-Purchase Phase of the Customer Journey – An Exploratory Study in the Home Furnishing Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ermelinda Nici; Aapi von Creutlein; [2017]
    Keywords : Consumer behaviour; customer journey; pre-purchase behaviour; need recognition; information search; evaluation of alternatives; home furnishing; Business and Economics;

    Abstract : The purpose of this research was to generate new insights of what causes consumers to recognise needs, how they search for information, and how they evaluate the alternatives during the pre-purchase phase of the customer journey. The selected topic is of relevance, as consumer behaviour has gone through significant changes in recent years as a result of developments in everyday technology. READ MORE

  3. 2. Do You Trust Strangers? : A Study on What Impacts Trust in the Sharing Economy

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ermelinda Nici; Felicia Berger; Josephine Blomdahl; [2016]
    Keywords : Sharing Economy; Collaborative Consumption; Peer-to-Peer; Trust; Trust in the Sharing Economy; Reputation; Peer-to-Peer Influence; Ratings; Rating Systems; Reviews; Recommendations; Privacy; Privacy Concern; Security; Trust Strangers; Shared Resources; Trust Factors; Online Market; Sharing Economy Brands; Shared Ownership; Branding; Marketing;

    Abstract : The sharing economy is a growing phenomenon, which has created markets out of the surplus of resources by allowing people to share these with peers. As the sharing economy is built upon peer-to-peer interactions, the user is dependent on the experience and trust offered by the provider, making trust crucial. READ MORE

  4. 3. The influence of logos on the consumer’s perception of the brand personality

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jessie Dai; Ermelinda Nici; Felicia Norman-Sylvendahl; [2016]
    Keywords : Business and Economics;

    Abstract : .... READ MORE