Essays about: "Erolinda Zylfijaj"

Found 1 essay containing the words Erolinda Zylfijaj.

  1. 1. On the hunt for a Bargain : A quantitative study on Generation Z’s impact on the Second-Hand industry during the Pandemic

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Minna Palmgren; Erolinda Zylfijaj; [2022]
    Keywords : Second hand; Fast fashion; Pandemic; Shopping behavior; Customer Engagement; Sustainability;

    Abstract : The purpose of this study is to examine and investigate if there has been a growth within the second hand industry during the pandemic and if so, investigate what factors there are that have contributed to the growth. The target group of this study is within generation Z and their view on second hand. READ MORE