Essays about: "Esport"

Showing result 16 - 20 of 33 essays containing the word Esport.

  1. 16. Examining the Fans’ Perception of Sponsorship Fit in eSports

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
    Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

    Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE

  3. 17. Managing Performance in Virtual Teams : A Multiple Case Study of Esport Organizations

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Oliver Näsström; Sebastian Arvérus; [2019]
    Keywords : virtual teams; performance in virtual teams; esport organizations; performance drivers and barriers;

    Abstract : Abstract Background The growing phenomenon of esports during the last decade have sparked the rise of a billion dollar industry. Professional esport teams are now competing in arenas with an audience of millions watching at home. Virtual teams have been used actively since the 1990’s and are now the standard structure in esport organizations. READ MORE

  4. 18. What Factors Affect a Consumer’s Purchase Decisions and Perceptions of Sponsored Products in Esports Within Sweden?

    University essay from Umeå universitet/Företagsekonomi

    Author : Jocelyn Charraud; Marcus Widell; [2019]
    Keywords : sponsorship; esports; perceptions;

    Abstract : Problem: Esports budgets and earnings have significantly increased in the past years whichhas increased the level of involvement of corporate sponsors in esports. Ironically, researchaimed at sponsorship within esports is not so abundant. READ MORE

  5. 19. What's the hype about esports? : A qualitative study about esports consumer motivation

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Zining Chang; [2019]
    Keywords : esports; spectator; uses and gratification; consumer motivation; qualitative study; interview; esport; åskådare; Uses and Gratifications; konsumentmotivation; kvalitativ studie; intervju;

    Abstract : Esports som åskådarsport har fått en betydande publik under det senaste decenniet, det lockarnästan en halv miljard människor över hela världen och har även fått stöttning från storakända företag. Anledningen till varför människor tittar på esport är dock fortfarande inte välundersökt. READ MORE

  6. 20. Brand communities within esports : The interactions between esport organizations and consumers

    University essay from

    Author : Markus Holmström; Larglind Sopaj; Douglas Nord; [2019]
    Keywords : esports; esport organizations; brand community; virtual brand community;

    Abstract : Background:           In 2019, the esport industry is expected to become a billion-dollar                                  industry. This new industry has presented rapid growth in recent times                                  which has led to new organizations and companies being formed to                                  capitalize on this opportunity. READ MORE