Essays about: "Esport"

Showing result 21 - 25 of 33 essays containing the word Esport.

  1. 21. Measuring the effect of esport sponsorships on brand equity and purchase intentions

    University essay from Södertörns högskola/Företagsekonomi

    Author : Kevin Shaw; [2019]
    Keywords : Esports; Sponsorship; Brand equity; Brand awareness; Brand associations; Perceived quality; Brand loyalty; Perceived fit; Brands; Marketing; Event; Dreamhack; Counter-Strike; Esport; Sponsring; Varumärkeskapital; Varumärkesmedvetenhet; Varumärkesassociationer; Upplevd kvalité; Varumärkeslojalitet; Upplevd passform; Varumärken; Marknadsföring; Evenemang; Dreamhack; Counter-Strike;

    Abstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE

  3. 22. How do sport and eSport enthusiasts perceive brand image? : A study in the context of sponsorship

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emeline Vongehr; Annasilvia Dal Re; Jose Daniel Garzon Viteri; [2018]
    Keywords : Sport; eSport; Sponsorship; Brand Image; Brand Associations; Brand Identification; Brand personality; Event Image; Perceived Fit; Sponsorship Response;

    Abstract : In October 2017, the Olympic Committee rendered official its decision to consider electronic sports (eSports) as sports. The global eSports market was valued at nearly 493 million U.S. dollars in 2016, with 80% of the revenues coming from sponsorship. READ MORE

  4. 23. COOPERATIVE EMOTIONAL INTERACTION IN VIRTUAL COMPETITIVE GROUP ACTIVITY

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Josefine Olsson; Riikka Vahlroos; [2018]
    Keywords : emotion; emotion regulation; esports; team; Counter-Strike; TIES; EASI; emotioner; emotionell reglering; esport; team; Counter-Strike; TIES; EASI;

    Abstract : This study examines emotional interaction within virtual competitive group activity. The participants are 5 Counter-Strike: Global Offensive (CS:GO) players who belong to the same team. The study is an observational study in a naturalistic setting that utilizes an inductive- deductive approach. READ MORE

  5. 24. THE ROAD TO PROFESSIONALISM A qualitative study on the institutionalization of eSports

    University essay from Göteborgs universitet/Graduate School

    Author : Chalmet Xen; [2017-07-05]
    Keywords : institutional theory; institutional work; eSports; emergent sports;

    Abstract : ESports as an industry is a rapidly growing digital sport, with a multitude of different disciplines. While it is a vastly growing industry, it has as of yet seen limited academic attention. In this study, the development of one specific eSport is examined, namely Counter- Strike: Global Offensive. READ MORE

  6. 25. "Beautiful Forcefields!" : Promotional Metadiscursive Language in eSports Commentaries

    University essay from Karlstads universitet/Institutionen för språk, litteratur och interkultur

    Author : Johannes Byrö; [2017]
    Keywords : metadiscourse; eSports; promotional language; commentary; casters; evaluative adjectives; metaphors; metadiskurs; eSport; främjande språk; kommentar; kommentatör; värderande adjektiv; metaforer;

    Abstract : For an eSports commentator, the ability to promote the rivalry between the competitors is just as important as fast and accurate commentary. Thus, it is of interest how an experienced commentator achieves this promotional language per some theoretical framework. READ MORE