Essays about: "Esra Özülkü"

Found 1 essay containing the words Esra Özülkü.

  1. 1. German Generation Y’s PurchaseIntention towards Packaging-Free Products: A TPB Approach

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Pia Senger; Esra Özülkü; [2018]
    Keywords : zero waste; German generation y; pro-environmental behavior; theory of planned behavior; purchase intention; environmental concern; barriers;

    Abstract : Background: The problem of increasing amounts of food packaging waste especially in Germany leads to the challenge of how to minor waste by using no packaging in order to listen to environmental-conscious generation y consumers. This is why retailers need to understand the factors impacting the purchase intention and thus, need to act in higher extend in terms of a preventive sustainable approach. READ MORE