Essays about: "Ethical Marketing"

Showing result 1 - 5 of 98 essays containing the words Ethical Marketing.

  1. 1. Fashionable & Sustainable? A case study exploring the markets contribution to the ethical consumption gap

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Tyledal; Emelie Blennow; [2022]
    Keywords : Ethical consumerism; ethical consumption gap; consumer sovereignty; consumer responsibilization; fashion; market; Social Sciences;

    Abstract : The primary purpose of this study is to examine how the market contributes in creating the ethical consumption gap to serve the underlying structures in which predicates and benefits from the gap. Consequently, the research seeks to add to current theoretical understanding in the field. READ MORE

  2. 2. Understanding Data Practices in Private Corporations : Analysis of Privacy Policies, Cookies Statements and “Dark Patterns”

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Débora Mendes; [2022]
    Keywords : data privacy; cookies computer science ; data protection; marketing – moral and ethical aspects; electronic surveillance; technology – moral and ethical aspects;

    Abstract : Introduction: We analyse the privacy policies of 15 private corporations to understand if the data handling practices – data collection, storage, and sharing –described in the policies are ethical or unethical. The data we leave behind when we use the Internet are crucial for corporations. READ MORE

  3. 3. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal

    University essay from Umeå universitet/Företagsekonomi

    Author : Elin Öhrner; Amina Kerimova; [2022]
    Keywords : loyalty; customer loyalty; consumer behavior; marketing; boycott; motivations; scandals; fast fashion; social media; eWOM; negative eWOM; influencers;

    Abstract : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. READ MORE

  4. 4. Consumer's Ethical Perception on Greenwashing

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aoi Ikeda; Georgios Komis; [2022]
    Keywords : Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

    Abstract : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE

  5. 5. Permission Marketing : A Systematic Literature Review: Future Research Agenda and Policy Recommendations

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hannah Schneider; Jetesa Dana; [2022]
    Keywords : Permission Marketing; Privacy Concerns; Ethical Marketing; Trust; Transparency; Control; Consent; Personal Data;

    Abstract : Purpose: The purpose of this thesis was to conduct a systematic literature review in the domain of permission marketing to provide a comprehensive future research agenda and policy recommendations. Design/methodology/approach: This research paper worked with a systematic literature review as a method, where articles will be selected, screened, reviewed, and synthesized. READ MORE