Essays about: "Ethical marketing"

Showing result 1 - 5 of 75 essays containing the words Ethical marketing.

  1. 1. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
    Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

    Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE

  3. 3. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Madelene Hansson; Adam Manfredsson; [2020]
    Keywords : Big Data; E-commerce Marketing; Ethic; Deontological; Utilitarian; Digitalization; Website Cookies;

    Abstract : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. READ MORE

  4. 4. Understanding CSR in the textile industry in a middle-income country : Stories from future managers in Sri Lanka

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Samantha Preiksaite; Tora Levehag; [2020]
    Keywords : Attitudes; CSR; Culture; Culture Dimensions; Ethical Dilemmas; Values; Sri Lanka; Textile Industry;

    Abstract : Production has relocated to the Eastern world, whilst consumption is dominating the Western world. Taking into consideration the cultural differences between East and West sanctions a problem, as it is identified that corporate social responsibility (CSR) practices require adaptation to the different cultural contexts. READ MORE

  5. 5. Swedish companies' current use of carbon offsetting - underlying ethical view and preparedness for post-2020 carbon market conditions

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Louise Hwargård; [2020]
    Keywords : Sustainable development; Climate change mitigation; Corporate climate strategies; Voluntary carbon offsetting; Ethical view; Paris Agreement;

    Abstract : In 2015, the Paris Agreement was signed by nations all over the world. The new climate agreementwill replace previous Kyoto Protocol post-2020 and will likely change the conditions for using carbonoffsetting. READ MORE