Essays about: "Ethical marketing"
Showing result 16 - 20 of 109 essays containing the words Ethical marketing.
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16. Permission Marketing : A Systematic Literature Review: Future Research Agenda and Policy Recommendations
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of this thesis was to conduct a systematic literature review in the domain of permission marketing to provide a comprehensive future research agenda and policy recommendations. Design/methodology/approach: This research paper worked with a systematic literature review as a method, where articles will be selected, screened, reviewed, and synthesized. READ MORE
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17. Privacy concerns of Indonesian Internet users : Investigating the level of concern among ecommerce users
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The growth of digital marketing has poses a challenge in the area of online privacy and ethical conduct. Internet users in Indonesia, a country with with an immense amount of Internet users, have suffered from many online privacy threats such as personal data trading and online scams. READ MORE
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18. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions
University essay from Umeå universitet/FöretagsekonomiAbstract : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. READ MORE
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19. Holographic Communications Technologies : A qualitative study on the ethical and\or legal challenges based on the stakeholders' perspectives
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Holographic communications technologies are a new digital technology being currently developed by companies to be available to the public in the near future. Through holographic communications technologies, the image of one user located in one place can be captured with special equipment from different angles, so that its three-dimensional depiction is created realistically. READ MORE
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20. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE