Essays about: "Ethics in marketing"

Showing result 11 - 15 of 46 essays containing the words Ethics in marketing.

  1. 11. The experienced value journey of slow fashion consumers: from pre-purchase to post-purchase of apparel

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Eddie Nilsson; Tobias Grieg-Halvorsen; [2020]
    Keywords : Slow fashion; slow fashion consumption; relationship marketing; perceived value; value-in-use; pre-purchase; post-purchase; extrinsic cues; price; quality; style; awareness; trust.;

    Abstract : Purpose: The purpose of this research is to explore how consumers of slow fashion experience value of apparel in relation to price, quality, appearance and style, awareness, and trust.Research questions: How do the extrinsic cues in relation to slow fashion influence the value journey of slow fashion consumers? What is the experienced value journey of slow fashion consumers from pre-purchase to post-purchase of apparel?Methodology: data was collected through semi-structured interviewing with eight participantsFindings: The research identified that slow fashion consumers undergo a value journey based on five components: their knowledge, altruistic concerns, personal investment, expectations, and their emotional connection. READ MORE

  2. 12. Valuable aspects of Slow Fashion : A consumer perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elvira Håkansson; [2020]
    Keywords : Slow fashion; slow fashion characteristics; valuable aspects; slow fashion industry; consumption choices; perceived value; value package model;

    Abstract : Background: The slow fashion industry arose as a contraposition to the unsustainable ways of fast fashion, and emphasizes attentive consumption and production. It is characterized by four characteristics - transparency, quality, localism and exclusivity – each described with valuable traits in previous studies. READ MORE

  3. 13. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Avesta Diliwi; Josefin Bäcker; [2019]
    Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

    Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE

  4. 14. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Aqsaa Bidiwala; Ziying Liu; [2019]
    Keywords : brand loyalty; business ethics; marketing activities; millennials; soft drink; consumer perceived ethicality CPE ; ethical decision making;

    Abstract : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. READ MORE

  5. 15. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/Filosofiska fakulteten

    Author : Lina Enblad; Evelina Öhlander; [2019]
    Keywords : Multi-level marketing; Digital Deception; Distributor Characteristics; Deceptive Practices; Self Deception;

    Abstract : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. READ MORE