Essays about: "Ethics in marketing"

Showing result 16 - 20 of 46 essays containing the words Ethics in marketing.

  1. 16. On Ethicality of Multi-level Marketing Schemes on Wechat Platform in Mainland China

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Wen Liu; [2018]
    Keywords : MLMs; Business ethics; Wechat; Wechat marketing; Mainland China;

    Abstract : Multi-level marketing schemes (MLMs) is one of the fastest growing types of business in the world. Especially in China, with the development of e-commerce and social network application, increasingly people start doing business for MLM companies in social network platform. READ MORE

  2. 17. Alcohol advertising : A Minor Field Study in Cape Town.

    University essay from Högskolan Dalarna/Bildproduktion

    Author : Pavlina Arsova; [2018]
    Keywords : Advertise agency; alcohol advertising; sustainable marketing; ethics; moral myopia; moral;

    Abstract : The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. READ MORE

  3. 18. There ain ́t no such thing as a free lunch : What consumers think about personal data collection online

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Anna Loverus; Paulina Tellebo; [2017]
    Keywords : Big Data; Ethics; Consumer Behaviour; Privacy; Digital Marketing; Etik; Företagsetik; Konsumentbeteende; Datainsamling; Marknadsföring;

    Abstract : This study examines how consumers reason and their opinions about personal data collection online. Its focus is to investigate whether consumers consider online data collection as an issue with moral implications, and if these are unethical. READ MORE

  4. 19. Dimensions of Transcultural and Multicultural Marketing Campaigns

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper; Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Hiller Oscar; Katsavria Charikleia; [2017]
    Keywords : Transcultural marketing; Multicultural marketing; Social media; Social media selection;

    Abstract : Marketers attempting to please a large part of the population in order to gain more customers, already have a demanding job. However, things get even more complicated when the population consists of a variety of cultures, such as in Sweden. READ MORE

  5. 20. Slice me nice : A study exploring Swedish young women`s views and responses to marketing of Aesthetic Surgery in social media

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Monika Kubiak; Annie Lindberg; [2016]
    Keywords : Aesthetic Surgery; Social Media; Persuasive Communication; eWOM; Normalization; Ethics;

    Abstract : With an increased number aesthetic surgeries performed in Sweden combined with social media used as a marketing tool, potential clients are exposed for persuasive marketing messages. The harder competition has led to a pressure on prices and the requirements of marketers’ creativity have increased. READ MORE