Essays about: "Ethics in marketing"
Showing result 21 - 25 of 52 essays containing the words Ethics in marketing.
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21. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. READ MORE
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22. On Ethicality of Multi-level Marketing Schemes on Wechat Platform in Mainland China
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Multi-level marketing schemes (MLMs) is one of the fastest growing types of business in the world. Especially in China, with the development of e-commerce and social network application, increasingly people start doing business for MLM companies in social network platform. READ MORE
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23. Alcohol advertising : A Minor Field Study in Cape Town.
University essay from Högskolan Dalarna/BildproduktionAbstract : The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. READ MORE
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24. There ain ́t no such thing as a free lunch : What consumers think about personal data collection online
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This study examines how consumers reason and their opinions about personal data collection online. Its focus is to investigate whether consumers consider online data collection as an issue with moral implications, and if these are unethical. READ MORE
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25. Dimensions of Transcultural and Multicultural Marketing Campaigns
University essay from Södertörns högskola/Institutionen för samhällsvetenskaperAbstract : Marketers attempting to please a large part of the population in order to gain more customers, already have a demanding job. However, things get even more complicated when the population consists of a variety of cultures, such as in Sweden. READ MORE