Essays about: "Ethics in marketing"

Showing result 21 - 25 of 46 essays containing the words Ethics in marketing.

  1. 21. Dealing with change:The ethical and organisational challenges of implementing big data practicesin a traditional Danish media company – a CSR study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Scridelli; Jesper Alang-Rasmussen; [2015]
    Keywords : Big data; Media; Corporate Brand Identity; CSR; Corporate Social Responsibility; Ethics of Empowerment; Stakeholder Engagement; Ethics of accountability; Employee Empowerment.; Business and Economics;

    Abstract : Purpose: This study aims at researching how the ethical issues raised by big data practices can be used to motivate internal CSR actions based on stakeholder engagement. Methodology: The study applies a qualitative approach based on a participant observation while the authors were doing an Internship in the innovation department at Aller Media A/S. READ MORE

  2. 22. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Uzezi Dia; [2015]
    Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

    Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE

  3. 23. Appeals in Web Advertising : Exploring the influence of ethical and financial appeals on consumer attitudes

    University essay from Linköpings universitet/Institutionen för datavetenskapLinköpings universitet/Filosofiska fakulteten

    Author : Jonas Klingström; [2014]
    Keywords : marketing; attitudes; advertising; appeal;

    Abstract : Advertising has been a common element in the web experience for years. Advertisers can use many strategies to reach their intended consumer, and can appeal to for example rationality, emotion or ethics. READ MORE

  4. 24. Communicating Responsibility : Audience reception of CSR communication on social media

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Lindsey Oredsson; [2014]
    Keywords : Audience Reception; Corporate Social Responsibility; CSR Communication; Business Ethics; Digital Marketing; Global Marketing; Online Communication; Public Relations;

    Abstract : This study offers insight into international audience reception of Corporate Social Responsibility (CSR) communication. Swedish companies are currently reaching international audiences through a variety of social media channels and this study analyzes how audiences in Sweden and the U.S. respond to specific messages. READ MORE

  5. 25. Industrial Codes of Ethics in Multi-Ethnic Environments : The Case of the Crimean Tourism Industry

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Alan Duggan; [2014]
    Keywords : Codes of Ethics; Corporate Responsibility; Crimea; Hofstede; Sustainable Development; Ukraine; ;

    Abstract : The study of ethical practice in tourism among scholars and decision makers alike has blossomed over the pastten years. Urged on by the emergence of niche tourism marketing campaigns in sustainable tourism and by a widerglobal trend toward increased corporate transparency, the questions of motivating and maintaining ethical practicein one of the world’s most influential industries has received evermore attention in academia and the policydevelopment environment. READ MORE