Essays about: "Ethics in marketing"
Showing result 31 - 35 of 51 essays containing the words Ethics in marketing.
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31. Covert online video marketing: A quantitative study of the possibilities and pitfalls of covert online video marketing
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Marketing that disguises the true source of a commercial message is often referred to as covert marketing. Online marketing videos that are uploaded by brands with the purpose of appearing to be made by fans/consumers have been identified; a phenomenon defined as covert online marketing videos (COMVs). READ MORE
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32. Ethical issues in neuromarketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : ABSTRACT Title: Ethical issues in neuromarketing Seminar date: 29th of May, 2013 Course: BUSN29, Degree project in Global marketing Authors: Egle Arlauskaite and Alexandra Sferle Supervisor: Annette Cerne Keywords: Neuromarketing, neuroscience, neuromarketing research, ethical issues, marketing ethics, ethical theories, ethical codes, textual analysis. Thesis purpose: The purpose of this study is to define ethical issues that raise criticism towards neuromarketing and explore how companies are currently addressing these issues. READ MORE
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33. Business Ethics and Corporate Social Responsibility” THE PERCEPTION OF EMPLOYEES ON BUSINESS ETHICS IN AN ORGANIZATION
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Global organizations are fast-changing in technological, legal, economic, social, and political structures with competing stakeholders as well as power claims. They are embedded in and interact with multiple changing local, national, and international environments. READ MORE
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34. Corporate Social Responsibility : The future of business or just a beautiful surface?
University essay from Ekonomihögskolan, ELNUAbstract : Master Thesis in Marketing,SchoolofBusinessandEconomicsat Linnaeus University, spring 2012 Authors: Sophie Lindgren and Amanda Tuvhag Title: Corporate Social Responsibility – A successful business strategy or just a trend? Purpose: First of all, this thesis wants to describe managers’ expectations regarding customers’ perception about their retail stores CSR initiatives and furthermore their implemented CSR initiatives. Secondly, to describe customer awareness and engagement towards retail stores CSR initiatives. READ MORE
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35. Direct-To-Consumer Advertising of Prescription Drugs : An Ethical Assessment
University essay from Centrum för tillämpad etikAbstract : Direct-to-Consumer Advertising (DTCA) of prescription drugs has been a consistent controversial topic extensively debated in scholarly work by many authors. This thesis compares the arguments made by the proponents and opponents of this debate and comes to a conclusion that there is less justification in claims that DTCA benefits society. READ MORE