Essays about: "Ethos"
Showing result 11 - 15 of 73 essays containing the word Ethos.
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11. A CINEMATIC VILLAGE FOR A CHANGING LANDSCAPE - AN ALPINE ROMANTIC STORY
University essay from KTH/ArkitekturAbstract : Climate change has already had noticeable effects on the environment. Glaciers are retreating, ice on lakes and rivers is melting earlier, plant and animal species have relocated, and trees are blooming sooner. READ MORE
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12. Persuasive discourse in videos related to sustainable eating : What are identifiable rhetorical elements used in the YouTube videos related to sustainability?
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskapAbstract : Sustainable communication is intensively being done through social media platforms such as YouTube to create awareness among people. It is imperative to encourage people to adopt sustainable eating to have better health and a better environment—this research study aimed at analyzing the persuasive discourse in videos related to sustainable eating on YouTube. READ MORE
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13. A hermeneutic study on the perception of responsibility within Banking
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : This thesis explores how those relating to banking institutions engage with, and experience responsibility throughout their daily interaction with these institutional environments. The proposed thesis’ research question is What is responsibility in banking?. READ MORE
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14. The vision of the monopoly: An idea analysis of Systembolaget's campaign material through the decades
University essay from Lunds universitet/EuropastudierAbstract : The purpose of this thesis is to examine the evolution of the Swedish state-owned company Systembolaget’s idea and message from 1970 to 2020 through advertising campaign material from each decade. The findings are then compared to Gösta Esping-Andersen’s welfare state model in Three worlds of Welfare Capitalism, changes in alcohol policy during that time period and the social marketing theory. READ MORE
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15. Rhetorical strategies in sustainability disclosure: a multiple case study on rhetorical strategies in sustainability disclosures: ethos, logos, pathos
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This thesis examines how companies portray themselves as sustainable and respond to stakeholders' sustainability concerns using rhetorical strategies. Drawing on rhetorical theory with a focus on Aristotle's rhetorical appeals to ethos (credibility), logos (reason), and pathos (emotion), we analyze five European companies' sustainability disclosures and investigate rhetorical strategies used in five sustainability dimensions. READ MORE