Essays about: "EuroBonus"
Found 1 essay containing the word EuroBonus.
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1. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program
University essay from Högskolan i Jönköping/IHH, Marketing and LogisticsAbstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE
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