Essays about: "European Airline In"

Showing result 1 - 5 of 28 essays containing the words European Airline In.

  1. 1. Knowledge creation in a contact center’s customer relationship management system. : Implications from organizational user perspectives

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Stefán Már Melstað; [2020]
    Keywords : CRM; knowledge creation; customer knowledge; contact center;

    Abstract : This study explores the implications for knowledge creation of customer knowledge in a contact center’s CRM system. A previously developed research model which depicts CRM systems’ support to knowledge creation of customer knowledge was utilized for evaluation and comparison of collected data. READ MORE

  3. 2. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  4. 3. Do Mergers and Acquisitions Add Shareholder Value - An Empirical Event Study of the American and European Airline Industries

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kyle Melton; Johan Sterner; [2019]
    Keywords : airline industry; airline M A; deregulation; consolidation; event study; market model; CAR; BHAR; merger value creation; Business and Economics;

    Abstract : This study investigates and compares the value added by merger and acquisition activity within the airline industries of the United States of America and Europe following the deregulation of each respective market. An abnormal return event study methodology was performed with three different event window lengths using a final sample of 64 public airline mergers. READ MORE

  5. 4. Combine competitive- and service supply chain strategy to evaluate intra-industry convergence : A case study within the European airline industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Sylvain Aroma; Long Vu; [2019]
    Keywords : Convergence; intra-industry convergence; airlines; competitive strategy; supply chain strategy;

    Abstract : In what ways do companies within an industry converge? We address this by combining theory on competitive strategy and supply chain strategy to understand how companies can be differentiated in these dimensions. As competitive strategies are affected by internal and external factors, these affect strategy design and resource management of a company in order to remain competitive. READ MORE

  6. 5. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Robyn Kotze; [2017]
    Keywords : LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

    Abstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE