Essays about: "European Capital of Culture"

Showing result 1 - 5 of 25 essays containing the words European Capital of Culture.

1. 1. Private Equity and Venture Capital Investment Attractiveness

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Samuel Dahlman; Kimiya Esphabodi; [2023]
   Keywords : Business and Economics;

   Abstract : This paper is a cross-country study on how national culture affects institutional private equity and venture capital investments in Europe and is based on the previous works of Groh, Liechtenstein and Lieser (2010) and Hofstede, Hofstede and Minkov (2011). We argue that national culture affects capital allocation and that this parameter is often missing in the contemporary discourse on the drivers of investments. READ MORE

3. 2. Culture and Power in EU's Neighbourhood Policy : Case Study of EU4Culture Project

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Aydan Salimkhanova; [2022]
   Keywords : European Union; ENP; Neighbourhood East; cultural policy; governmentality; biopolitics;

   Abstract : The European Union uses different means of power to exert its influence on the direct Neighbours of the polity.  One of the most influential and widely used means in the EU's foreign policy is soft-power and the value diffusion process. READ MORE

4. 3. Taste for exclusivity. – A visual image analysis on the representation of social class and taste.

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : KATHARINA EVELINE STUMP; [2020]
   Keywords : Visual Communication; Socioeconomic status; Culture; Taste; Image Analysis; Luxury Fashion Branding; Wim Wenders; Jil Sander;

   Abstract : The purpose of this study is to create a deeper understanding on how brands today arepart of culture, creating meaning and effects, persuading customers through hidden messages and cultural communication codes. The starting point for my studies has been a European approach, with a German brand as empirical material. READ MORE

5. 4. Europeanisation through the European Capital of Culture Programme - A Comparative Study of Umeå2014 and Pilsen2015

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Savannah Prutzer; [2020]
   Keywords : Europeanisation; European Capital of Culture;

   Abstract : This thesis aims to examine Europeanisation through the European Union’s cultural initiative European Capital of Culture (ECoC). The thesis understands Europeanisation as an ideology to promote the unification of the diversity of European cultures as well as foster the feeling of belonging to a united European cultural space. READ MORE

6. 5. Internal Marketing Communication : Alpha, a Machinery Business

   University essay from Karlstads universitet

   Author : Hanna Sloberg; Sara Nilsson; [2019]
   Keywords : Internal Marketing Communication; Internal Marketing; Internal Communication; Internal Marketing Strategy; Internal Corporate Communication; Internal Customers; Employee Loyalty; Social Capital; Commitment; Trust; Associability; Finland; China; Sweden; Italy; The U.S.; Canada.;

   Abstract : The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. READ MORE