Essays about: "European Generation Y"

Showing result 1 - 5 of 7 essays containing the words European Generation Y.

  1. 1. The factors of green consumerism and skepticism towards green advertising : What is the relation between skepticism towards green advertisement and the factors of green consumerism amongst Generation Y in Europe?

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Leila Govers; André Simons; [2021]
    Keywords : Green Consumerism; Advertising; Skepticism; European Generation Y;

    Abstract : Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An online survey was spread amongst people of Generation Y (defined as being born between 1980-2000) who were born or are currently living in Europe. READ MORE

  3. 2. Students' perspective on environmental sustainability: a reality check.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ROXANA IONESCU; NEMA ALI; [2020]
    Keywords : ;

    Abstract : Environmental sustainability is clearly one of the most ardent problems that societies are facing today. The new face of the world seen from globalization perspective, sometimes results in corporations being stronger than states, by twisting the politics to play in their favour. READ MORE

  4. 3. The need for change : Influencing factors on battery electric vehicles (BEVs) adoption among generation Y within the European market.

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/Internationella Handelshögskolan

    Author : Martin Winkler; Alexandru Armasu; [2020]
    Keywords : battery electric vehicle; adoption; electric cars; Generation Y; perception;

    Abstract : Background:    Climate change has been becoming a major topic of interest, for research as well as for society. Transport caused emissions are constantly growing which forced the European Union to set the goal to decrease transport related emissions by 60% until 2050. READ MORE

  5. 4. The Ethical Colour : Exploring the intention-behaviour (I-B) gap among Generation Y women with relation to ethical makeup

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Iliana Minkova; Ana Isabel Castellanos Lozano; [2019]
    Keywords : Ethical consumerism; makeup; Intention-Behaviour gap; consumer behaviour;

    Abstract : Background: Makeup has become the fastest‐growing beauty category in the last years, partly due to the effects of the digitalisation, and the growing importance conferred upon the digital image. Consumers are becoming increasingly aware of the business practices behind the goods they buy, and the impact of their purchases on the environment, and the human and animal welfare. READ MORE

  6. 5. Swedish and Spanish electricity market : Comparison, improvements, price forecasting and a global future perspective

    University essay from Högskolan i Gävle/Energisystem

    Author : Edgar Bahilo Rodríguez; [2017]
    Keywords : Electricity Markets; Sustainable Development; Energy Price Forecasting; Energy Markets; Renewable Energies;

    Abstract : This report aims to make a comparison between the Swedish and Spanish electricity market, the design of new improvements that could achieve a better operation for both markets as well as the price forecasting for both spot markets. These enhancements are oriented to decrease electricity prices, energy use and the system CO2 emissions. READ MORE