Essays about: "Eva Klocke"

Found 1 essay containing the words Eva Klocke.

  1. 1. Calling Bullshit: A Study on Pseudo-Profound Bullshit in a Business Context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Eva Klocke; Christopher Kuo; [2020]
    Keywords : pseudo-profound bullshit; judgment and decision making; fluency; familiarity; bullshit receptivity;

    Abstract : The global concern for fake news, pseudo-science, and conspiracy theories is growing, fueling research on why individuals are receptive to this kind of information as well as on the factors that contribute to this phenomenon. Pseudo-profound bullshit, which is randomly generated and designed to impress without any regard for the truth, has become a relevant field of research in this regard. READ MORE