Essays about: "Eva Löfgren"

Found 2 essays containing the words Eva Löfgren.

  1. 1. Performance Measurement Systems : pre-conditions & implementation process for manufacturers moving downstream

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Lweendo Chibuye; Eva Löfgren; [2013]
    Keywords : Servitization; performance management; performance measurement systems;

    Abstract : Manufacturers have in recent years become more and more aware of the benefits of offering more comprehensive value propositions. As the economic climate changes, more manufacturers are trying to capture value further downstream in the value chain by providing services. READ MORE

  3. 2. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Emma Löfgren; Juan Li; [2010]
    Keywords : Brand Loyalty; Advertising;

    Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE