Essays about: "Eva Maria Mayer"

Found 1 essay containing the words Eva Maria Mayer.

  1. 1. Corporate Branding in the FMCG Industry - The Impact of Perceived Fit

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Christine Alff; Eva Maria Mayer; [2012]
    Keywords : Corporate Branding; FMCG; Image Transfer; Corporate Image;

    Abstract : Large FMCG conglomerates have recently started to engage in corporate branding activities, communicating that there is a substantial firm behind multiple well- established brands. This means that the consumer now becomes increasingly aware that seemingly independent product brands somehow are connected. READ MORE