Essays about: "Eva Maria Mayer"
Found 1 essay containing the words Eva Maria Mayer.
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1. Corporate Branding in the FMCG Industry - The Impact of Perceived Fit
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Large FMCG conglomerates have recently started to engage in corporate branding activities, communicating that there is a substantial firm behind multiple well- established brands. This means that the consumer now becomes increasingly aware that seemingly independent product brands somehow are connected. READ MORE
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