Essays about: "Eva Skoghagen"

Found 1 essay containing the words Eva Skoghagen.

  1. 1. Corporate Purpose Endorsement - A Way to Influence and Attract Multiple Stakeholders

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Madeleine Johansson; Eva Skoghagen; [2014]
    Keywords : Corporate Brand Endorsement; Corporate Purpose; FMCG; Employer Brand; Relevance;

    Abstract : Corporate brand endorsement has turned into an increasingly pursued strategy by companies within the FMCG industry, with the aim to connect with consumers beyond the product level. In this study, the element of purpose is added to traditional endorsement strategies, and reveals that this can be an efficient way to influence and attract multiple stakeholders. READ MORE