Essays about: "Eva-lena Sandlund"

Found 1 essay containing the words Eva-lena Sandlund.

  1. 1. Internal Marketing : A study within the Profil Group

    University essay from IHH, Nationalekonomi; IHH, Företagsekonomi

    Author : Ann Nguyen; Eva-Lena Sandlund; Xu Zhang; [2012]
    Keywords : Internal marketing; motivation; strategic management and Profil group;

    Abstract : Problem – The expansion of the service sector in Sweden resulted with more jobsopportunities, which leads to higher employee turnover rate. Moreover the lack ofinternal marketing within the organization makes the situation even worse. READ MORE