Essays about: "Evan Hensley"

Found 1 essay containing the words Evan Hensley.

  1. 1. Understanding the Digital Music Customer : Attributes of Satisfaction

    University essay from IHH, Nationalekonomi

    Author : Evan Hensley; Efstathios Kassios; [2010]
    Keywords : Digital music; record companies; recorded music; digital customer; new customer; creative destruction; file sharing; digital music services; new media;

    Abstract : Record companies are suffering due to a downturn in recorded music sales. Innovative firms have developed digital music services that offer recorded music products to customers in new ways, yet sales are not what they used to be. Web 2.0 technologies have changed the customer’s tastes, expectations, and desires. READ MORE