Essays about: "Evangelia Banti"

Found 1 essay containing the words Evangelia Banti.

  1. 1. Sponsorship Portfolio : Empirical study of the decision process

    University essay from Ekonomihögskolan, ELNU

    Author : Audrey Rogers; Evangelia Banti; [2012]
    Keywords : Sponsorship; portfolio; motivations; objectives; evaluation; decision-making process; bank industry; hotel industry.;

    Abstract : Background/Problem: Sponsorship has grown a lot for the past twenty years, to become a part of the marketing activities not to say a full-fledged tool. Being now a major marketing tool, it is crucial to understand how the whole sponsorship process works, in order to control it perfectly. READ MORE