Essays about: "Evangelization"

Found 1 essay containing the word Evangelization.

  1. 1. The Role of Social Media for Customer Engagement

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Roberta Gibello Ribatto; [2011]
    Keywords : Customer Engagement; Social Media; Evangelization; Advocacy; Web 2.0; Business to Consumers; Word Of Mouth; Customer Experience; Social Media Engagement Cycle; Social Media Marketing;

    Abstract : Nowadays the market is becoming increasingly competitive. Consumers have a wide variety of choices and make their decisions based on the recommendations of other peers, which they consider more trustable compared to traditional advertisements. In such a scenario customer engagement is becoming the most important challenge for businesses. READ MORE