Essays about: "Evelina Arvidsson"

Found 2 essays containing the words Evelina Arvidsson.

1. 1. Factors influencing the intention to perform in-store recycling : A qualitative study applying the Theory of Planned Behaviour to the Swedish fashion industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Evelina Arvidsson; Vera Kling; [2018]
   Keywords : Recycling; In-store recycling; Clothing recycling behaviour; Clothing disposal behaviour; Theory of Planned Behaviour;

   Abstract : Background: Due to the fashion industry being one of the most polluting industries in the world with more clothing than ever being thrown away, attention has been brought to the need for more sustainable clothing behaviours. Therefore, the in-store recycling boxes have been introduced as an alternative for recycling. READ MORE

3. 2. Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences

   University essay from Ekonomihögskolan, EHV

   Author : Eva-Lena Andersson; Evelina Arvidsson; Cecilie Lindström; [2006]
   Keywords : consumer preferences; influence; buying behaviour; factors;

   Abstract : Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. READ MORE