Essays about: "Evelina Göthberg"

Found 1 essay containing the words Evelina Göthberg.

  1. 1. The adjustment of a product assortment when entering a new market : How international grocery retailers create customer loyalty on a domestic market.

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Evelina Göthberg; Isabelle Persson; [2017]
    Keywords : Loyalty; Customer loyalty; Grocery retail loyalty; Adjustment of international grocery stores; Trust in the retailer; Credibility;

    Abstract : This research comprises a qualitative study with a deductive approach where two semi- structured interviews and one focus group were held to provide a better understanding of how international grocery retailers adjust their product lines of the product assortment to generate customer loyalty a the domestic market. In this study it regards the Swedish market on a local level. READ MORE