Essays about: "Evelina Lundberg"

Found 1 essay containing the words Evelina Lundberg.

  1. 1. Do as I do! : A single case study investigating leadership within a successful e-commerce company with a Customer Experience focus

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emelie Fors; Evelina Lundberg; [2021]
    Keywords : Leadership; Leadership style; Transformational Leader; Digital leader; Digital Era; E-commerce; Customer Experience; Employee Engagement; Corporate Culture; Organisational structure; Ledarskap; Ledarstil; Transformerande ledare; Digital ledare; Digitalisering; E-handel; Kundupplevelse; Medarbetarengagemang; Företagskultur; Organisationsstruktur;

    Abstract : The digitised world of today has led to the development of new organisational structures within companies, resulting in new leadership styles in digital firms. Furthermore, customers’ demand is constantly increasing, which results in the importance of delivering an experience to the customers to stay competitive in the market. READ MORE