Essays about: "Eveline Eskengren"

Found 2 essays containing the words Eveline Eskengren.

1. 1. Augmented Reality, the future of marketing? : A qualitative study investigating consumers’ perceptions of Augmented Reality Marketing within the context of High Involvement Products

   University essay from

   Author : Eveline Eskengren; Elin Hultin; [2022]
   Keywords : “Augmented Reality” AR ; “Augmented Reality Marketing” ARM ; High Involvement Products; Digital Marketing; Consumer Perceptions; High Involvement Product Purchases;

   Abstract : .... READ MORE

3. 2. Time to Involve : Employee Involvement in CSR Activities - A Qualitative Study Investigating Contributors to Involvement in CSR among Employees

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ellen Brengesjö; Eveline Eskengren; [2020]
   Keywords : Corporate Social Responsibility; CSR; Employee Involvement; Employee Involvement in CSR; Internal Communication; Contributors to Employee Involvement;

   Abstract : In recent years, the concept of Corporate Social Responsibility (CSR) has been widely studied. Scholars agree that employee involvement is crucial for successful implementation of CSR, however complexities exist as employee involvement in CSR is not always evident in organisations. READ MORE