Essays about: "Event Organization Sponsorship"

Found 2 essays containing the words Event Organization Sponsorship.

1. 1. Sport event sponsorship: How to step up your game

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
   Keywords : Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

   Abstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE

3. 2. The Economic Impact of a Major Sports Event : An analysis what effect the FIS Alpine Ski World Cup in Levi, Finland has on the local economy

   University essay from Institutionen för idrotts- och hälsovetenskap

   Author : Patrick Suves; [2009]
   Keywords : economic impact;

   Abstract : AimThe aim of this study has been to determine the economic impact on the local economy of a large scale international sporting event, namely the FIS Alpine Ski World Cup in Levi, Finland. In addition, it seeks to investigate the regional origins of visitors to the event and the relationship between residence and expenditure. READ MORE