Essays about: "Event marketing"
Showing result 16 - 20 of 77 essays containing the words Event marketing.
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16. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE
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17. Varumärkesbyggande säljstöd för virkesköpare i skogsbranschen : en fallstudie om Martinsons Skogshandbok
University essay from SLU/Dept. of Forest EconomicsAbstract : I takt mot ett fossilfritt samhälle blickar allt fler mot den förnybara skogsråvaran. Skogsindustrin går på högvarv och konkurrensen hårdnar. Aldrig förr har marknadsföring varit så aktuellt, och till den hör teorin om försäljning. READ MORE
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18. Risk Management - The ProjectManager's Perspective : Riskhantering Projektledarens perspektiv
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Risk management is often mentioned in project management literatures and among project managers. From all literatures that discuss project risk management, it is recognized as an important tool, in project management, which helps project managers to achieve projects goals in terms of project’s time, cost, and quality that satisfy stakeholders. READ MORE
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19. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes
University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE
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20. How the most liked brands on Facebook interact with their customers
University essay from Institutionen för tillämpad informationsteknologiAbstract : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. READ MORE