Essays about: "Event-Marketing"
Showing result 1 - 5 of 19 essays containing the word Event-Marketing.
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1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE
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2. Event Marketing : How event marketing may impact a company's brand equity
University essay fromAbstract : .... READ MORE
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3. Service quality and values as antecedents ofspectators’ intention to attend a sport event : The case of Vasaloppet
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Sport event marketing is an important issue within the research area of business. The purpose of this study was to analyze how service quality, hedonic value and utilitarian value influence the spectators’ attitude and subjective norm towards the behavioral intention of visiting the cross-country skiing event Vasaloppet. READ MORE
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4. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE
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5. How does Event Marketing work on Social Media? : A qualitative study exploring Event Marketing in a Social Media context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Event marketing is a way for businesses to entertain consumers and promote the brand or product through the use of events. Within event marketing, entertainment, excitement and enterprise are important concepts to include in order to create a successful event. Purpose: The purpose is to explore event marketing in a social media context. READ MORE