Essays about: "Ewelina Krawczyk"

Found 1 essay containing the words Ewelina Krawczyk.

  1. 1. Understanding China's love for luxury.An analysis of luxury consumption in China

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Ewelina Krawczyk; [2012]
    Keywords : modernization; luxury consumption; chinese cultural values; westernization;

    Abstract : The main assumption of this thesis is existence of traditional and modern values in the Chinese society. The author of this paper believes that this characteristic differentiates that market from other luxury markets and drives the way luxury is consumed. READ MORE