Essays about: "Exchange-enablers"
Found 1 essay containing the word Exchange-enablers.
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1. The Co-Creation of Value : -An empirical study of value creation in physical bookstores
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose: The aim of the research is to investigate what successful booksellers provide in store that increase interaction and thereby enhance perceived value for the customers. Approach: The study is based on a combination of using both quantitative and qualitative data, collected through questionnaire and through face-to-face interviews. READ MORE
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