Essays about: "Executional Greenwashing"

Found 1 essay containing the words Executional Greenwashing.

  1. 1. Executional Greenwashing: The Unseen Attraction to Nature : A qualitative study on Consumers Perception of Advertisement within Fast-Moving Consumer Goods that is ‘Executionally Greenwashed’

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Edwin Panboon; Jean-Philipe Wahlgren; [2021]
    Keywords : Executional Greenwashing; Greenwashing; Consumer Psychology; Environmental Concern; Environmental Knowledge; Sincerity; Calmness; Natural; CSN Model;

    Abstract : With society's growing concern of the environmental impact that consumerism has today, consumers are more aware than ever of how their consumption habits affect their surroundings. This study is based on the consumer's journey of choosing products based on their environmental impact and the complications of it. READ MORE