Essays about: "Experiential dimensions"

Showing result 1 - 5 of 18 essays containing the words Experiential dimensions.

1. 1. Defining customer value in disruptive business models

   University essay from Göteborgs universitet/Graduate School

   Author : Antonia Welzel; [2023-07-20]
   Keywords : customer value; disruptive innovation; subscription-based car ownership;

   Abstract : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. READ MORE

3. 2. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

4. 3. Parkkaraktärer : en undersökning av Slottsparken, Malmö, i vintertid

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Klara Johansson; Lisa Jakobsson; [2023]
   Keywords : parkkaraktärer; miljöpsykologi; vintertid; hälsa; upplevelsevärden;

   Abstract : Idag spenderar vi människor alltmer tid inomhus vilket tenderar att ha negativa effekter på vår hälsa. Det är konstaterat att utomhusvistelse i all form är bra för oss människor och eftersom det naturliga dagsljuset är begränsat under vintern blir det extra viktigt att vistas ute under denna tid. READ MORE

5. 4. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Linn Henriksson; Ellen Svärdh; [2023]
   Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

   Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE

6. 5. The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karol Gasienica; Tuuli Maria Markkanen; Elisa Paulina Wasserfaller; [2023]
   Keywords : brand experience; experience economy; experiential retail; architecture; maze; layout; labyrinth; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate the concepts of brand experience in relation to companies’ use of a maze-like in-store floor plan. Aim: To explore if the maze-like store structure affects the four dimensions of brand experience. Methodology/Approach: This study was carried out using secondary and primary research. READ MORE