Essays about: "Experimental vignette survey"

Found 4 essays containing the words Experimental vignette survey.

  1. 1. The Duality of Transparency in Strategic Communication : Reputation Management during a Crisis in the Social Media Industry

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lukas Dick; Jan Wessel; [2023]
    Keywords : Reputation; Transparency; Crisis Management; Social Media; Strategic Communication; Experimental Vignette Methodology;

    Abstract : This master thesis investigates the potential downsides of transparency in crisis communication. Reputation and transparency studies focus primarily on external perspectives and academia lacks observations from internal perspectives. Crises like data breaches cause exponentially more damage each year and threaten intangible assets like reputation. READ MORE

  3. 2. Educated and Unqualified : Entry-level job requirements and their effect on Self-efficacy of graduating students

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hjalmar Liljemark; Ayuub Artan; [2022]
    Keywords : entry-level jobs; recruitment; signaling theory; content analysis; vignette survey; self-efficacy;

    Abstract : Problem The exact definition of an entry-level job is being blurred out. Due to rapid technological advancements, clerical occupations that heavily rely on repetitive tasks are being automated at a rapid pace. Meanwhile, multiple entry-level job listings are paradoxically requiring years of entry-level experience from the applicants. READ MORE

  4. 3. Climate change mitigation policies and personal cost: Are young people more willing to bear the cost for a greener tomorrow?

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Sofia Henriks; [2022]
    Keywords : Climate change mitigation policies; Low-cost hypothesis theory; Experimental vignette survey; Climate generation gap; Cost-sensitivity; Law and Political Science;

    Abstract : Even as the public awareness and concern about climate change are increasing, and the younger generations are urging for political action, support for more costly and ambitious mitigation policies is not given. The low-cost hypothesis theory provides an explanation for why our concern about climate change fails to translate into supporting policies when the personal cost is high. READ MORE

  5. 4. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Therese Genovese; Charlotte Green; [2021]
    Keywords : green promotion; intrinsic cues; extrinsic cues; theory of planned behavior; ingredients; formula; packaging; brand; green cosmetic products; consumer behavior; purchase intention;

    Abstract : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase  intention of  environmentally friendly cosmetic products. READ MORE