Essays about: "Exploring Search Engine Optimization SEO"

Found 2 essays containing the words Exploring Search Engine Optimization SEO.

1. 1. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

   University essay from Göteborgs universitet/Graduate School

   Author : Sophie Längvik; Emma Wallander; [2021-07-09]
   Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

   Abstract : The main objective with this study was to explore the major challenges when diffusing innovative products through digital marketing. The purpose of this research was to bring clarity in what challenges managers for innovative products face when using digital marketing practices, such as Social Media Marketing, Content Marketing, Influencer Marketing and SEO/SEM to diffuse their products. READ MORE

3. 2. Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Wasfa Kanwal; [2011]
   Keywords : Search Engine Optimization; Dynamic Websites; Search Engine Friendly;

   Abstract : ABSTRACT Context: With growing number of online businesses, Search Engine Optimization (SEO) has become vital to capitalize a business because SEO is key factor for marketing an online business. SEO is the process to optimize a website so that it ranks well on Search Engine Result Pages (SERPs). READ MORE