Essays about: "Exploring customer relationship management practices"

Found 2 essays containing the words Exploring customer relationship management practices.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

3. 2. Leveraging Corporate-Startup Engagements: A Multiple Case Study Exploring Corporate Accelerators’ Post- Acceleration Activities

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cleo Dan; Tom Hackenberg; Dominik Wudarczyk; [2020]
   Keywords : Corporate accelerators; corporate venture capital; corporate venturing; open innovation; corporate-startup engagement; Business and Economics;

   Abstract : This study focused on examining what post-acceleration startup management practices (‘activities’) corporate accelerators conduct and how these activities contribute to strategic value creation for the parent company. It was found that the post-acceleration phase is separated into three levels of post-acceleration activities and their strategic value contributions. READ MORE