Essays about: "Extended advertising effects"
Found 5 essays containing the words Extended advertising effects.
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1. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE
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2. Do we want to see the whole picture? - A study of multicultural portrayals in advertising, extended effects and the cultural context
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the last decades, globalization has driven demographic change in societies around the world. This shift demand marketers' attention in assessing the implications that may follow from a more ethnically diverse marketplace. READ MORE
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3. Who run the world? Girls! - A quantitative study of the effect of femvertising on women
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Femvertising is a relatively new concept referring to female empowerment advertising. It has gained not only more attention and exposure within advertising (e.g. Dove's Real Beauty, Always' Like A Girl, and Lindex' Bravolution), but has also proven to be financially effective for firms. READ MORE
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4. Appearence Matters - Investigating the Return on Putting Effort in the Design of Presentation Material
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Should business-to-business (B2B) firms care about the design of their presentation material? Previous research within business-to-consumer (B2C) marketing has shown that putting more effort, in terms of e.g. creativity or expense, in advertising can be beneficial for the transmitting firm. READ MORE
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5. The Novel Reaction: The Impact of Socially Diverse Imagery on Unintended Audience Members
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In this thesis report, the impact of socially diverse imagery in advertising is investigated. To account for the leaking nature of the modern market context, the study centers on effects manifested in unintended target groups. READ MORE