Essays about: "Eye-tracking"

Showing result 1 - 5 of 150 essays containing the word Eye-tracking.

  1. 1. INNOVATION DIFFUSION AT SMART EYE - How can Smart Eye influence the rate of diffusion of their product SAIDMS?

    University essay from Göteborgs universitet/Graduate School

    Author : Angus Palmberg; [2020-07-23]
    Keywords : ;

    Abstract : Road accidents cause millions of deaths and cost around 3% of annual GDP for mostcountries every year, 80-90% of which are due to human error. European and Chineseauthorities have put regulations in place, calling for increased use of advanced monitoringsystems which can reduce fatalities and costs associated with road accidents. READ MORE

  2. 2. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Julia Fagerström; Elin Hultin; [2020]
    Keywords : Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

    Abstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE

  3. 3. Electronic System in Robotic Head with Human Eye Movements

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : N. Tobias Forsén; [2020]
    Keywords : Robotic Head; Humanoid eyes; Robotic saccade; Saccade movement; RobotHuvud; Humanoida ögon; Robot saccader; Saccade rörelse;

    Abstract : Eyetracking applications are becoming more and more common. Applications such as monitoring a driver's focus on the road and behavior of customers in a store are just a few examples. For a long time, eye tracking has been expensive and too complex to make all kinds of applications. READ MORE

  4. 4. Object Tracking based on Eye Tracking Data : A comparison with a state-of-the-art video tracker

    University essay from Linköpings universitet/Datorseende; Linköpings universitet/Datorseende

    Author : Ida Ejnestrand; Linnéa Jakobsson; [2020]
    Keywords : Eye tracking; Object tracking; Hidden Markov model; The Viterbi algorithm;

    Abstract : The process of locating moving objects through video sequences is a fundamental computer vision problem. This process is referred to as video tracking and has a broad range of applications. READ MORE

  5. 5. Text Placement in SNS forEffective Communication : A qualitative study investigating the most favourable text placement onmedia sharing SNS advertisements to best communicate informationthrough text

    University essay from Jönköping University/JTH, Datateknik och informatik; Jönköping University/JTH, Datateknik och informatik

    Author : Madeleine Eriksson; Evelina Tertelyté; [2020]
    Keywords : SNS; Text Placement; Media Sharing SNS; Layout; Advertising; Information System; Communication;

    Abstract : The aim of this thesis is to conduct a qualitative study investigating the mostfavourable text placement on social networking sites (SNS) to best communicateinformation through text. To discover a suitable placement for text, we utilizeconscious and unconscious visual gaze points from participants. READ MORE