Essays about: "Ezgi Baran"

Found 1 essay containing the words Ezgi Baran.

  1. 1. Analyzing Key Factors Affecting the Adoption Intentions of 3G Mobile Services in Turkey

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Ezgi Baran; [2009]
    Keywords : 3G; innovation; adoption; Network externalities; diffusion of innovations; Social and economic history; Ekonomisk och social historia; History and Archaeology;

    Abstract : Third generation mobile communication standard (3G) is an incremental innovation which follows the prior developments from 1G to 2,5G and provides several services including intranet/extranet access, customized infotainment, multimedia messaging service, internet access, location-based services and rich voice. This study aims to analyze key factors influencing possible 3G acceptance in Turkey, where 3G is expected to be released by July, 2009. READ MORE