Essays about: "FACTORS AFFECTING MARKETING sales"

Showing result 1 - 5 of 7 essays containing the words FACTORS AFFECTING MARKETING sales.

1. 1. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

3. 2. Relationsmat, det nya gamla sättet att handla mat : direkta försäljningskanaler för relationsmat samt om REKO-ring relationsmatkonsumenter

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Sandra Lindell; [2020]
   Keywords : närproducerat; konsumentbeteende; livsmedelskedjan; ekologiskt; andelsjordbruk; gårdsbutiker; bondens marknad; försäljningskanaler; livsmedelskonsument; relationsmarknadsföring; local produce; consumer behaviour; food supply chain; organic; consumer supported agriculture; farm shops; farmer’s market; sales channels; food consumer; relationship marketing;

   Abstract : Matskandaler och onödiga tillsatser i maten har påverkat livsmedelskonsumenters förtroende för livsmedelsindustrin samtidigt som en ökad klimatmedvetenhet och kunskap om hur dagens matproduktion påfrestar klimatet har fått konsumenter att ifrågasätta livsmedelskedjan och hur och var maten produceras. Intresset för att handla mer närproducerad mat ökar och det nya begreppet relationsmat som främst anammats av olika REKO-ringar i Sverige är på uppgång och har uppmärksammats av konsumentgrupper som vill gynna den lokala ekonomin, handla ekologiskt, minska matmil och veta mer om ursprunget till sin mat. READ MORE

4. 3. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
   Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

   Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

5. 4. TOTAL COST OF OWNERSHIP IN SALES AND MARKETING

   University essay from Lunds universitet/Produktionsekonomi

   Author : Ville Orlander Arvola; Axel Eriksson; [2015]
   Keywords : Axis.; network based video surveillance; cost factors; seller perspective; framework; marketing; sales; total cost of ownership; TCO; Technology and Engineering;

   Abstract : Background: There is an internal belief within Axis that despite their products’ relatively high initial price, the total cost of ownership (TCO) of an Axis camera solution is lower than that of other brands. However, there is no internal research or tools to verify if it is true. READ MORE

6. 5. Effects of Job Design and Sales Managers' Behavior on Intrinsic Motivation, Customer Orientation and Performance of Salespeople : - A quantitative study in the Swedish electricity market.

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Hedelius; Sara Nilsson; [2014]
   Keywords : Motivation; customer orientation; job design; role stress; sales management; performance; leadership; managers;

   Abstract : The main purpose of this study is to examine the effects of job design and sales managers’ behavior on intrinsic motivation and customer orientation of salespeople. Furthermore, we aim to examine if any of the factors included in our model have an effect on performance of Company X’s salespeople. READ MORE