Essays about: "FACTORS AFFECTING green MARKETING"

Showing result 1 - 5 of 7 essays containing the words FACTORS AFFECTING green MARKETING.

1. 1. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

   University essay from Lunds universitet/Produktionsekonomi

   Author : Oscar Nilsson; Anton Gunnarsson; [2023]
   Keywords : Green Building Certifications; Circular Economy; Circular Logistics; Circular Marketing; Construction Product Regulation; Management; Reuse; Reverse Logistics; Technology and Engineering;

   Abstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE

3. 2. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

4. 3. Green City Branding – How people respond to the built environment

   University essay from Göteborgs universitet/Graduate School

   Author : Peter Olsson; [2020-06-23]
   Keywords : ;

   Abstract : In the last decades, places such as cities, regions and nations have become active participants in the global competitive economy. They now operate in a global marketplace, competing with other places all over the world for tourists, investors, residents and workforce. READ MORE

5. 4. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Khalida Akter; [2020]
   Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

   Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

6. 5. Determinants affecting the intention to buy green clothing products : A quantitative study on Swedish millennials

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : William Henriksson; Sandra Jönsson; [2018]
   Keywords : Green Marketing; Green Clothing Products; Green Consumer Behavior; Swedish Millennials; Green Gap;

   Abstract : Background: The clothing industry is guilty of environmental destruction, at the same time consumers and more specifically Swedish millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns has however in some green contexts shown to not affect the intention to buy green products which might suggest that there exists a so-called attitude-intention gap. READ MORE