Essays about: "FACTORS INFLUENCING TPB"

Showing result 11 - 15 of 17 essays containing the words FACTORS INFLUENCING TPB.

1. 11. Consumers’ food waste behaviour in restaurants

   University essay from Göteborgs universitet/Graduate School

   Author : Linnea Lavén; [2017-06-30]
   Keywords : ;

   Abstract : Reducing food waste is one strategy to minimize environmental food print, and to handle a growing population in a sustainable way. Restaurants have the highest consumer food waste in the public sector (Silvennoinen et al., 2015), which point to room for improvements in this area. READ MORE

3. 12. Organic hair care and the green purchasing gap : A TPB approach

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jeannine Strauss; Steffen Kleine Stüve; [2016]
   Keywords : ;

   Abstract : The following explores the effects of certain consumer values such as health-, environmental- and appearance consciousness as well as of certain factors of perceived behavioral control such as trust, availability and price on the purchase intention of organic shampoo, in the German organic hair care market. This has been done through combining the theory of Ajzen (2002) about planned behavior and the study done by Yeon Kim and Chung (2011) on the attitude- intention relationship of organic hair care products in the US-market. READ MORE

4. 13. Millennials and Healthy Food Consumption: Factors Influencing Intentions and the Intention-Behavior Gap

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna Fedusiv; Caifeng Bai; [2016]
   Keywords : Decision Making; Healthy Food; Millennials; Theory of Planned Behavior; Intention; Behavior.; Business and Economics;

   Abstract : The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. READ MORE

5. 14. The Impact of Environmental and Societal CSR Messages on Purchase Intentions

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Nickilina Heikkilä; Julia Freter; [2014]
   Keywords : Corporate Social Responsibility; Theory of Planned Behavior; Environemntal marketing; Societal marketing; Purchase Intention;

   Abstract : This thesis studies how the inclusion of corporate social responsibility (CSR) messages in advertisements influence consumers' purchase intentions in the Swedish Energy Sector. Through comparing the effects of TV commercials that either do or do not include CSR activities of the company, it was investigated how consumers' purchase intentions are affected when chosing energy provider. READ MORE

6. 15. Understanding Tourist Motivation and Behavioral Intention to Visit a New Chinese Beach Destination- A case study of potential Swedish tourists’ intention to travel to Nordic Village of Hainan Island, China

   University essay from Göteborgs universitet/Graduate School

   Author : Che Xiaona; Yang Weiwei; [2011-08-11]
   Keywords : Theory of planned behavior; Past travel experience; Push and pull motivations; Swedish tourists; Hainan Island of China;

   Abstract : In our thesis, we examined the motivation and travel intention potential Swedish tourists to a new beach destination in China. Two models were developed in this study: one named TBE that was based on the theory of planned behavior (TPB) and past travel experience to explore whether a modified model could predict tourists’ intention of visitation to a new beach destination; another alternative model named PPA was proposed to test whether tourists’ motivation applied in push and pull framework could be taken used as influencing factors toward attitude construction of the TPB model. READ MORE